Mar 23, 2011 Author: Carrie Moore0 comments

Visual Studies Initiative at Duke Creates Durat Bench To Mirror Logo

The Visual Studies Initiative at Duke University converted their logo into benches made of Durat. The logo, which was designed by Chair, Hans Van Miegroet, is a colored barcode design. After a steering committee member saw Durat’s Raita bench in a magazine, the striking resemblance to The Visual Studies Initiative logo got them thinking the benches would be a great addition to their space. The idea gained momentum and CaraGreen worked with Durat and Duke to facilitate the custom order. Rachael Brady, co-director of the initiative, put the logo into Photosho p, pixelated it, counted the relative width of the stripes, and made it into a spreadsheet that was given to Durat for manufacturing. With Durat’s extensive color selection, the logo colors were easy to match. To efficiently ship the benches, both in regards to cost and carbon emissions, eight Durat bench tops were ordered without the bases. Duke opted to have the bases made by a local metalsmith, Leo Gaev, who was able to replicate Durat’s design.

The benches are installed at their two facilities, one of which is an old warehouse, and the modern aesthetic complements its urban industrial feel. The benches are also functional for the space, which is bustling with students. The durable material is easily cleaned. Rachael Brady told CaraGreen that the benches “helped the branding of the department and had been extremely well received.”

For samples of Durat or more information on custom Durat furniture, contact us.

The Visual Studies Initiative at Duke University converted their logo into benches made of Durat. The logo, which was designed by Chair, Hans Van Miegroet, is a colored barcode design. After a steering committee member saw Durat’s Raita bench in a magazine, the striking resemblance to The Visual Studies Initiative logo got them thinking the benches would be a great addition to their space. The idea gained momentum and CaraGreen worked with Durat and Duke to facilitate the custom order. Rachael Brady, co-director of the initiative, put the logo into Photosho p, pixelated it, counted the relative width of the stripes, and made it into a spreadsheet that was given to Durat for manufacturing. With Durat’s extensive color selection, the logo colors were easy to match. To efficiently ship the benches, both in regards to cost and carbon emissions, eight Durat bench tops were ordered without the bases. Duke opted to have the bases made by a local metalsmith, Leo Gaev, who was able to replicate Durat’s design. The benches are installed at their two facilities, one of which is an old warehouse, and the modern aesthetic complements its urban industrial feel. The benches are also functional for the space, which is bustling with students. The durable material is easily cleaned. Rachael Brady told CaraGreen that the benches “helped the branding of the department and had been extremely well received.” For samples of Durat or more information on custom Durat furniture, contact us.The Visual Studies Initiative at Duke University converted their logo into benches made of Durat. The logo, which was designed by Chair, Hans Van Miegroet, is a colored barcode design. After a steering committee member saw Durat’s Raita bench in a magazine, the striking resemblance to The Visual Studies Initiative logo got them thinking the benches would be a great addition to their space. The idea gained momentum and CaraGreen worked with Durat and Duke to facilitate the custom order. Rachael Brady, co-director of the initiative, put the logo into Photosho p, pixelated it, counted the relative width of the stripes, and made it into a spreadsheet that was given to Durat for manufacturing. With Durat’s extensive color selection, the logo colors were easy to match. To efficiently ship the benches, both in regards to cost and carbon emissions, eight Durat bench tops were ordered without the bases. Duke opted to have the bases made by a local metalsmith, Leo Gaev, who was able to replicate Durat’s design. The benches are installed at their two facilities, one of which is an old warehouse, and the modern aesthetic complements its urban industrial feel. The benches are also functional for the space, which is bustling with students. The durable material is easily cleaned. Rachael Brady told CaraGreen that the benches “helped the branding of the department and had been extremely well received.” For samples of Durat or more information on custom Durat furniture, contact us.durat bench at duke visual studies initiativedurat bench at duke visual studies initiativedurat bench at duke visual studies initiativedurat bench at duke visual studies initiative

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