Biomimicry and Building Materials - What You Need to Know

Imagine spending four billion years in school.  That is a lot of education, and it forms the baseline for everything around us as we know it. For billions of years, nature has been adapting and evolving to changing temperatures, sea levels, climates, canopies and weather patterns, constantly learning and adjusting to survive.

 

Building has evolved for a few thousand years, starting with rocks, peaking with glass-clad high rises across the globe, and now settling back into an attempted harmony with nature.  

 

We are optimistic about the trend of bringing nature into the space through Biophilic Design, and we are eager to see more widespread adoption of Biomimicry on its heels.  

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A Whizard in a Blizzard -  A 2-Day Crash Course in Improving Building Materials Marketing

Venturing out to Boulder, CO the day before a bomb cyclone to meet with a group of building materials suppliers and marketing gurus may not appear to be the most sound of decisions.  We are all experts in our field and run companies brilliantly, so what could we possibly learn from a LinkedIn pontificator with over 300 pairs of socks and a packed agenda of marketing techniques which we have all heard of and implemented to some degree already?  

A lot.

In this blog post, we'll recap the most important takeaways from the 2019 Whizard Summit Event and the top three things we plan on implementing based off what we learned. 

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Sinter is Coming - is the season for quartz winding down?

As the cult following Game of Thrones amps up to its epic conclusion, with warring factions fighting for survival and hoping to emerge the victor, we thought it coincided nicely with the rise of sintered stone in our market. We partnered with our friends over at Modern Surfaces to discuss the rise of sintered stone.

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March Vignette - Get Sprung

Fresh, crisp, bright and light. That's right folks: spring is upon us and we're getting sprung with this month's vignette. 

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New Year, New Showroom

In August of 2018, we signed a lease on a warehouse in South Raleigh.  At the end of October, we celebrated the transformation of this space into a state-of-the-art showroom, showcasing our portfolio of sustainable, healthy building materials.  Below is a chronicle of our journey from blank walls to vibrant, engaging installations.

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Construction Downturn - Are You Ignoring It?

Reports are coming out about slowed construction starts and new home sales dropping.  Are you paying attention? Are you protecting your business? Or are you shrugging it off and saying it is just a temporary correction?

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UPDATE: Quartz Companies Coalesce - Calling Out Cambria

And just when I thought surfacing was pretty boring, this Quartz countertop thing is blowing up!

An industry that rests on its laurels and has largely been running to the bank in a boom construction market for the last 7+ years, has had to stop and smell the roses.  And those are some thorny roses.

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