Entries tagged with: building materials marketing


2020 Survival Guide for Building Materials

Now that 2020 almost has a fork in it, building materials companies need to start planning for 2021 with the hopes that projects will be restarted and our interactions will return to some form of what they used to be.  Before we start accounting our “color of the year” and “trends to watch for” let’s reflect on what changes some building materials companies made in 2020 and which of those changes are here to stay. 

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A Whizard in a Blizzard -  A 2-Day Crash Course in Improving Building Materials Marketing

Whizard-Summit-2019-Recap-CaraGreen-Blog

Venturing out to Boulder, CO the day before a bomb cyclone to meet with a group of building materials suppliers and marketing gurus may not appear to be the most sound of decisions.  We are all experts in our field and run companies brilliantly, so what could we possibly learn from a LinkedIn pontificator with over 300 pairs of socks and a packed agenda of marketing techniques which we have all heard of and implemented to some degree already?  

A lot.

In this blog post, we'll recap the most important takeaways from the 2019 Whizard Summit Event and the top three things we plan on implementing based off what we learned. 

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