While we had a great time at GreenBuild 2016 in LA, it was because we were able to cohesively bring three of our brands together as Modern Surfaces: Durat, IceStone and PaperStone. This collection of partners and products made a big splash with our Create Better campaign. (more on this later). However, the overall feel of GreenBuild as a show has changed – and not for the better. There were not many building materials there, and those that were felt like clones of one another, with no real sustainability story. The people across from us were selling massage chairs. This was nice for us, but not sure this is the market for $7000 chairs. And why were they not vetted? Next year is in Boston, and it will be interesting to see the direction that show takes.
